thisisneverthat.com
thisisneverthat® is contemporary fashion brand based in Seoul. The newly designed and developed online store, launched after four years, provides a user-centric shopping experience aligned with the expanded brand concept and is designed to more intensely showcase the brand value of Thisisneverthat.
Minhyung Lee developed a main design concept and site structure, and then I built user interface design system using Figma for efficient development experience regards to core customers activity.
I worked really hard to make a design file through figma, using variables to guide developers design token values so they can directly apply tailwindcss classes. All of UI elements made of components following Atomic Design system.
Design: Minhyung Lee, Jinkyu Song
Development: Jiyoon Byun, Hyunji Lim, Hyeseob Shim, and Hyewon Hong