thisisneverthat.com
#Web#UI#E-commerce
Design: Minhyung Lee, Jinkyu Song
Development: Jiyoon Byun, Hyunji Lim, Hyeseob Shim, and Hyewon Hong
thisisneverthat® is contemporary fashion brand based in Seoul. The newly designed and developed online store, launched after four years, provides a user-centric shopping experience aligned with the expanded brand concept and is designed to more intensely showcase the brand value of Thisisneverthat.
As using Shopify for e-commerce platform, we built Shopify Hydrogen storefront and Oxygen based on Storefront API and Admin API of them.
Minhyung Lee developed a main design concept and site structure, and then I built user interface design system using Figma for efficient development experience regards to core customers activity.